Modern Parlance -

Typical Engagements

Charity: Guided major educational non-profit through digital transformation of websites, social media, and fundraising. Re-prioritised site usage and functionalities, audited, organised, and repurposed content, assisted with vendor management, and developed content strategies for expanding digital efforts and integrating those with existing materials.
Financial/B2B: Served as digital producer for a series of extranets serving institutional clients of a leading mortgage lender. These sites involved extensive maintenance, development of dynamic database-driven content, high-level personalisation, and security, so clarity of communication across multiple work streams and a multi-locational team were central to success.

FMCG/B2C: Managed content audit for the culinary website of a major FMCG retailer, overseeing a multi-locational audit team and serving as the communication bridge between the audit team and other teams involved with the site: account management, editorial, and technical.
Charity: Conducted content audit for British veterans’ charity in advance of website redesign. Upon completion of the audit, my remit was expanded to include redeployment of the site and to work on the accelerated development of sub-sites for other departments.

Consulting/B2B: Served as social media manager for a global corporate training company, managing the editorial calendar, content creation, and asset management, as well as an outside marketing agency.
Technology/B2B: Provided strategy and content to improve social media audience and reach for a B2B technology agency. Remit then expanded to include a full range of content efforts, including content audits, developing posting and TOV guidelines for use across comms channels, and providing editorial services for newsletters, the company website, including their blog, and press releases.

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